The restaurant industry faces thin margins and high competition. Restaurants must stay attuned to consumer behavior and trends in order to create a sustainable competitive advantage.

Today’s consumers seek brands that give back and provide “feel-good” options, such as a percentage of profits that go to charity and locally sourced ingredients. Restaurants must create strategies that meet the emotional connection craved by consumers while ensuring long-term viability that does not thin margins even further.

The restaurant industry is not immune to the global feelings of anxiety and pressure. Consumer’s desire authenticity, empathy and connection. The good news is that many of the environmentally and emotionally focused trends of 2017 offer restaurants long-term savings and a positive brand image.

Major Restaurant Trends in 2017:

Hyper-Local Sourcing:

Chefs face increasing pressure to source all ingredients locally. Some have begun growing on their own premises such as garden rooftops. Other have indoor hydroponic gardens.

Chef-Driven Concepts:

Fast food options such as food trucks and other traditional fast food restaurants are exploring fine dining inspired quick options. These menus focus on high-quality ingredients.

Environmental Sustainability:

More consumers are searching for restaurant brands that share their conscientious beliefs and values. They seek out brands that recycle, source locally and recognize the benefits of sustainability.

Food Waste Reduction:

Restaurants are seeking methods to reduce the amount of food waste they generate and throw away. This has led restaurants to serve smaller portions, donate unused food to those in need, recycle and compost.

Nutrition:

More consumers care about the food they eat and are more attuned to their own health. They are seeking not only what is considered “healthy”, but what is actually healthy.

 

Aldelano Solar Cold Chain Solutions help restaurants hit multiple birds with one stone. Our Solar ColdBox provides restaurants with portable cold storage that has virtually zero operating costs.

This green solution is completely solar powered and has the power to help restaurants reduce food waste. Proper cold storage helps businesses abide by FDA standards during the ebbs and flows of seasonality. It also reduces post-harvest food waste for restaurants with onsite gardens. Proper cold storage also helps foods better retain their nutritional value. The Solar ColdBox even has the power to prevent restaurants from major produce losses. It operates independently of any power grid ensuring produce and foods are safe from unexpected power failures. 

Our Solar ColdBox allows restaurants to keep up with industry trends while meeting cold storage needs through a solar cost-effective solution.

 

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